18/11/2021

Spanish ePharma Q3 2021

During the first 9 months of 2021 (Jan-Sept), the Spanish Online Pharmacy industry grew with a +9% Y-o-Y in Sales Value vs the same period of 2020, according to aggregated data collected from eRetail Audit platform.

Download the report to see more details about the Online Pharmacy sector in Q3’2021

Key Insights Overview:

  • In the third quarter of 2021, sales value slightly declined by 7%, vs Q3’21. OTC was the only top-level category with a positive Y-o-Y growth rate of +10%, during this quarter.
  • The average value per basket was €54,3, slightly higher compared to the 12-month average, while the average number of items per basket was 6, lower by 0,8 items compared to the 12-month average. Personal Care products topped all other categories in consumer baskets, both in sales value and number of items.
  • Cost per Click Ads in search engines (Google) was, once again, the dominant marketing channel across retailers during Q3’21, with almost 1 in 2 transactions attributed to it.

You can download a free teaser report by filling the form or contact us to order the complete full report for €1,000 (excl. VAT) and see all the categories and their growth in detail.

The contents of the Full report include:

  • Executive Summary of Q3’21 [also in free report]
  • Online Pharmacy Sector Q3’21 Growth in Sales Value [also in free report]
  • Categories Overview & Contribution to Growth [also in free report]
  • Mega Categories Y-o-Y Sales Value Growth Evolution by Month [also in free report]
  • Category Analysis for PEC
  • Category Analysis for OTC
  • Category Analysis for PAC
  • Category Analysis for NUT
  • Basket Metrics Evolution [also in free report]
  • Breakdown of an Average Online Basket [also in free report]
  • Top 20 Product Categories in Basket Penetration [also in free report]
  • Marketing Channels by Sales Value [also in free report]
  • Transactions per Device Type [also in free report]
  • Day & Time with the most transactions in Q3’21 [also in free report]

The Spanish Online Pharmacy Report Q3’21 was conducted by Convert Group, in collaboration with IQVIA Spain, through the innovative platform, eRetail Audit. eRetail Audit is the world’s leading platform offering sell-out eCommerce Market Shares of FMCG & Consumer Healthcare products along with meaningful commercial, marketing & eCommerce insights.

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