Take control of your
Uncover sales and marketing insights
Assortment and availability
Protect your business profitability and brand loyalty by avoiding costly stock outs and substandard assortment.
Get a holistic overview of your inventory across retailers to ensure stock levels are above set thresholds at every location with daily data updates.
Know which of your products are listed on each retailer website and track your share of brands across product categories to identify assortment opportunities, outsmart the competition and grow sales.
Provide exceptional shopper experiences and boost conversions with better content. Easily identify retailers that display non-compliant content and take action to protect your place on page 1.
Optimize product content
Easily track, audit and ensure that retailers follow your branding guidelines and that product content and imagery is consistent across retailer websites.
Capitalize on keyword strategy
Identify keyword gaps against competitors’ descriptions and improve your site ranking by optimizing product titles and rich content fields.
Share of search results
Significantly increase sales by moving products to first page. Optimize your keyword strategy, monitor visibility, page rank and competition page share in your category.
Double down on your keyword strategy and understand how your product is performing for specific and related keywords. Quickly identify opportunities within low-ranking products and better prioritize where to make improvements that will directly impact sales performance.
Compare and analyze ranking against competitors and quickly impact performance at store level. Set goals and prioritize top competing SKUs to improve category ranking and win market share.
Closely monitor competitor and retailer pricing dynamics to strengthen decision making, maintain profitability and avoid sudden fluctuations that can have critical effects on your business.
Ratings and reviews
Modern shoppers consult reviews to drive their purchase decisions. Dive into shopper satisfaction reviews and uncover underperforming products to understand the impact on eCommerce visibility.
Use shopper reviews to understand your audience, their needs and optimize your digital shelf marketing strategy. Show your shoppers that you listen to their feedback and take action to build trust with them and further expand your brand loyalty.
Closely monitor competitor ratings and reviews and understand key satisfaction drivers. Initiate eCommerce-first product launches with confidence and measure shopper engagement to correct initial internal planning assumptions.
Why Convert Group for Digital Shelf Analytics?
"The Platform is very intuitive and easy to use – we, at Unilever Pharmacy Business unit, are very glad to be able to use it and this puts us in the forefront of the e-com data in Unilever Spain."
"Being blind on e - pharma trends and shares puts you on weak position to take right decisions and identify opportunities. Have visibility of the market is key to drive your business."
"I honestly want to tell you that this platform exceeds every expectation that we ever had when purchasing it. All these things that we manually tracked are displayed in the best possible way. Thank you and congratulations."
"Convert Group has been one of the top strategic partnerships we have pursued in the ebusiness of Sephora, starting since last year. Due to their exposure, partnerships and experience with different industry segments, they have acquired a top notch expertise on digital consumer journey helping our e comm business to differentiate."
“In a challenging and highly volatile 2020 we used extensively the Convert data platform and tools to generate consumer insights and dynamic trend observations for our brands and markets. Our approach resulted in an accelerated above market growth and in a clear improvement across our e-commerce KPIs”
"Convert Group are the go-to place if you in CEE if you want to understand the local e-commerce market in depth. They have a very strong team of seasoned professionals, have great attention to detail and are considerate about timing and deliverables, when it comes to challenging projects. Rakuten Viber will be happy to use their services in the future as well."
"Convert Group has been proven an invaluable strategic partner in helping Philip Morris Romania and IQOS grow in a highly competitive and regulated environment. Their consulting team possesses experience, deep knowledge and understanding of digital strategy, as well as the work ethics and personality traits needed to encourage us to pursue and succeed in our digital goals."
"Digital transformation has been a strategic target for us for many years now. Convert Group has been the innovative partner that has helped us right from the start, to unlock our digital potential and elevate our eCommerce channel. If you’re thinking of growing your eCommerce capabilities, you need a great partner at your side, and Convert Group is such. It has the expertise, software solutions, processes and the right team to set you up for success."
"eRetail Audit Panel gives us a complete image of the market we compete in. We know exactly how our category is performing and we can drill down to SKU level insights to understand what impacted our growth. This level of information influences strategic decisions based on facts and figures and helps us navigate market trends and shifts much faster and with more confidence. Excellent service , wonderful team!"
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