Decode shopper trends
Understand shoppers like never before and offer unique experiences and recommendations to grow your brand recognition, loyalty, and category shares.
Uncover true sales potential
With more shoppers online than ever before, your eCommerce sales are bound to grow over time. Equip your business with the information you need to uncover the sales potential of your products across retailers and understand shoppers’ buying intent so that you can focus on optimizing your strategic initiatives.
Equip your marketing team with marketing impact analytics super powers. Track, analyze and understand how your marketing activations are performing across and boost your marketing ROI.
Decompile basket information
Create data driven product recommendations based on how shoppers choose to bundle your products with other purchases by identifying personas and behavioral patterns.
Position pricing strategy
Provide an overview of your brands sales by quickly identifying key characteristics of baskets containing your products and optimize how your pricing strategy to better match your audience.
Shopper buying intent
Building stronger shopper journeys with a clearer path to purchase. Measure, analyze, and demystify how your customers locate and purchase your products.
Onsite navigation trends
Understand shopper trends like never before and strengthen your marketing strategy with search terms relevant to your category.
Study unique path to purchase routes and diversify your positioning.
Search term trends
Add another layer of proof to your keyword and content strategy with intelligent search term insights. Understand what makes your brand stand out, how shoppers connect with your products and differentiate with your competition.
Our Shopper Trends solution includes two offerings
Basket analytics and strategic price benchmarking
Onsite navigation and search trends for retailer websites
"The Platform is very intuitive and easy to use – we, at Unilever Pharmacy Business unit, are very glad to be able to use it and this puts us in the forefront of the e-com data in Unilever Spain."
"Being blind on e - pharma trends and shares puts you on weak position to take right decisions and identify opportunities. Have visibility of the market is key to drive your business."
"I honestly want to tell you that this platform exceeds every expectation that we ever had when purchasing it. All these things that we manually tracked are displayed in the best possible way. Thank you and congratulations."
"Convert Group has been one of the top strategic partnerships we have pursued in the ebusiness of Sephora, starting since last year. Due to their exposure, partnerships and experience with different industry segments, they have acquired a top notch expertise on digital consumer journey helping our e comm business to differentiate."
“In a challenging and highly volatile 2020 we used extensively the Convert data platform and tools to generate consumer insights and dynamic trend observations for our brands and markets. Our approach resulted in an accelerated above market growth and in a clear improvement across our e-commerce KPIs”
"Convert Group are the go-to place if you in CEE if you want to understand the local e-commerce market in depth. They have a very strong team of seasoned professionals, have great attention to detail and are considerate about timing and deliverables, when it comes to challenging projects. Rakuten Viber will be happy to use their services in the future as well."
"Convert Group has been proven an invaluable strategic partner in helping Philip Morris Romania and IQOS grow in a highly competitive and regulated environment. Their consulting team possesses experience, deep knowledge and understanding of digital strategy, as well as the work ethics and personality traits needed to encourage us to pursue and succeed in our digital goals."
"Digital transformation has been a strategic target for us for many years now. Convert Group has been the innovative partner that has helped us right from the start, to unlock our digital potential and elevate our eCommerce channel. If you’re thinking of growing your eCommerce capabilities, you need a great partner at your side, and Convert Group is such. It has the expertise, software solutions, processes and the right team to set you up for success."
"eRetail Audit Panel gives us a complete image of the market we compete in. We know exactly how our category is performing and we can drill down to SKU level insights to understand what impacted our growth. This level of information influences strategic decisions based on facts and figures and helps us navigate market trends and shifts much faster and with more confidence. Excellent service , wonderful team!"
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