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Efficient Platform Adoption: Pierre Fabre faces the challenge of ensuring that new users and key stakeholders rapidly adopt the eRetail Audit Marketplace. This adoption is vital for harnessing data effectively.
Accelerating Learning: In a fast-paced industry, building insights and learning quickly is paramount. The challenge is to equip teams with the ability to gather and apply knowledge rapidly.
Day–to–Day Collaboration: Utilizing insights on a daily basis for retailer collaboration is a challenge. This real-time collaboration is crucial for adapting to consumer demand and optimising marketing and promotional activities, particularly in seasonal categories like suncare. Timely decisions are essential.
Step 1– Comprehensive Onboarding: We initiated the onboarding process promptly, providing Pierre Fabre with in-depth platform training sessions within two weeks of our kickoff meeting.
These sessions covered a thorough understanding of eRetail Audit Marketplace’s features and their practical applications.
Step 2– Ongoing Support: Following initial training, we maintained weekly touch points and provided more than two customer success emails each week. This personalised support focused on real platform use cases, ensuring that Pierre Fabre was well-prepared to overcome any challenges.
Additionally, we shared actionable insights bi-weekly, enabling them to leverage real– time data for optimizing digital media performance.
In the face of pivotal team transitions, Pierre Fabre displayed remarkable agility in pursuit of their suncare category goals. Convert Group’s Customer Success team played a pivotal role, orchestrating timely trainings, consistent touchpoints, insightful QBRs, and additional hands–on working sessions.
This concerted effort bore fruit as platform adoption was swiftly achieved within just 1.5 months from our kickoff meeting. Moreover, the power of eRetail Audit Marketplace allowed Pierre Fabre to make real-time adjustments to their suncare campaign, resulting in a remarkable double-digit sales growth predominantly driven by their strategic partners.
This success story underscores the transformative impact of Convert Group’s Customer Success approach, where swift adaptation and strategic collaboration converge to drive exceptional results.
Months until full onboarding from kickoff
Events/Sessions per Day within the Platform
Double Digit Growth within the Suncare Category