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APIVITA faced three primary challenges:
• Delayed Insights Impact: APIVITA faced challenges with delayed performance insights, hindering their ability to make timely adjustments to marketing and assortment strategies.
• Lack of Actionable Data: The brand struggled with the availability of data that could drive immediate, targeted actions, resulting in missed opportunities for growth.
• Visualizing Performance: The visualization of results was often inadequate, making it difficult for APIVITA to glean actionable insights and make informed decisions swiftly.
APIVITA‘s partnership with eRetail Audit Marketplace addressed their critical need for instant sell-out data and real-time performance monitoring.
The platform empowered APIVITA to closely monitor its category and SKU performance and identify potential growth areas within the retailer.
The immediate access to data facilitated the effective targeting of categories that needed strategic interventions.
By utilising real-time data insights from eRetail Audit Marketplace, APIVITA collaborated closely with retailers to design custom sell out activations that not only enhanced their own performance but also benefited the retailer.
APIVITA remained agile and responsive, constantly adjusting its marketing and assortment strategies based on the real-time data provided. This ensured that they stayed aligned with market dynamics and consumer preferences and maintained market share over time.
From April to August, compared to the same period in the previous year, APIVITA solidified its position as a data-driven brand:
✔ Sales Value Evolution: APIVITA’s sales value witnessed a substantial evolution of +67.1%. This growth significantly outpaced the category’s growth rate of +52.3% growth, seeing the brand grow 14.8% faster than the category and its ability to capitalize on insights for competitive advantage.
✔ Market Share Surge: The brand’s intensive efforts resulted in a notable market share increase of +1 percentage points. This achievement underscored APIVITA’s successful utilisation of real-time data to capture a larger market share.
✔ Outperforming Competitors: APIVITA‘s growth was particularly noteworthy compared to its top 5 competitors. With a remarkable growth rate of +67.2% in unit sales, APIVITA decisively outperformed competitors within the same category.
Faster Growth vs Their Total Category
Sales Value Market Share Increase
Units Sold Compared to the Previous Year
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