© Copyright Convert Group 2024
© Copyright Convert Group 2024
The ePharmacy channel in Greece is still booming, with the total market exceeding €241M and annual growth of 10%. This retailer sits in the top 5 spot facing challenges scaling and effectively managing its data collaboration partnerships with brands. Using Google Data Studio to share and collaborate on data was a significant bottleneck simply because the retailer had to create and maintain individual dashboards for each of his partners.
This was not only extremely time consuming and labor intensive, but also heavily prone to error leading to frustration, misalignment and lack of productivity.
The retailer partnered with Convert Group on a mission to fully streamline their data collaboration through the eRetail Audit Marketplace SaaS platform. With the help of Convert Group’s experienced Customer Success team, the process of onboarding, managing technical set up, migrating, and training of their brand partners required no time, effort, or money from the retailer.
All that was requested to initiate this process was a list of their brand partners and access on Google Analytics data, and from there, their data collaboration journey just began taking off.
As a result of using eRetail Audit Marketplace for data collaboration, the retailer is on track migrating all 18 brand partners to the platform as well as uncovering multiple new partnership opportunities.
The retailer was able to completely eliminate:
Using the platform allowed the retailer to fully outsource the administration of data sharing packages and pricing lists while providing their internal eCommerce and marketing teams with detailed reporting and data feed through a single source of truth that is scalable and easy to manage.
Data Management Operational Efficiency
Brand Partnerships on a Single Platform
The way Retailers and Brands collaborate through data
© Copyright Convert Group 2024
apo.com Group and Convert Group Join Forces, Revolutionizing the Landscape of Retail-brand Collaboration. Discover More
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