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Market Shares
Become a trusted partner for your suppliers by offering them market share insights for each brand, category, and even SKU. And don’t stop there. Other metrics can include conversion rates, pageview counts, and stock level monitoring.
Sales Decomposition
Every brand wants to confidently answer the question, “Why are our sales figures changing compared to the previous period?” Become the single source of truth for your suppliers by providing them with impressive visualizations of their sales components. Uncover the significant factors that contribute to their performance.
Customer Journeys
For the first time, brands can now access real-time information about how consumers discover and purchase their products on their online store. Insights such as search habits and navigational purchase journeys will help your suppliers position themselves on the appropriate digital shelf to reach the right target audience. Works great in conjunction with your retail media platform.
Basket Insights
Demystify the shopper’s basket by providing easily accessible insights that assist your suppliers in understanding bundle opportunities, shopping missions, and consumer profiles. This will enable them to create targeted and well-defined marketing activations.
Marketing Effectiveness
Allow your suppliers to track the performance of their activation campaigns using near-real-time transactional data. Offering this level of transparency to brands enables retailers to leverage increased marketing budgets and save resources on expensive manual reporting processes.
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