Unlock the full potential of your Retail Media
Maximize your ad space revenue and brand partnerships with a data-driven platform built to supercharge your retail media performance.

Insights That Drive Retail Media Budgets
You’ve got the media space, now let’s make it work harder. Our platform powers your decisions with insights that get results —from product picks to perfect timing.
Which products to promote?
👉 Discover Growth Opportunities
Use insights to identify high-potential products and minimize risks, helping brands make data-driven decisions that increase their impact.👉 Optimize Category Performance
Leverage detailed category insights to guide smarter budget allocation and strengthen market positioning for brands.Where to place your ads?
👉 Maximize Visibility in Key Zones
Identify high-traffic areas on your site where brands can get the most exposure, driving both visibility and revenue.👉 Boost Paid Search Effectiveness
Refine paid search strategies with data-backed keyword recommendations, improving search performance and proving ROI to brands.When and to whom?
👉 Find New Audiences
Unlock insights into new customer segments and cross-category opportunities, helping brands expand their reach.👉 Optimize Campaign Timing
Discover when your customers prefer to shop by analyzing sales trends or reviewing basket order insights to pinpoint peak shopping days and times.



Measurement that validates your success
Say goodbye to complicated reports and hello to incremental measurement that drives real growth and proves your retail media’s impact.
Timely and Efficient Reporting for Marketing Activations
Our platform delivers near real-time insights using automated, prebuilt templates, eliminating manual effort and speeding up your reporting process.
Competitive Differentiation in Measurement Metrics
Go beyond sales lift with metrics that measure true incrementality and offer benchmarks against both your category and competitors.
Unified Reporting Across Activation Types
Access a single omnichannel platform that consolidates all activation data, making cross-medium comparisons simple and efficient.
Proving Media Effectiveness to Advertisers Above Attribution
Demonstrate your campaign’s full impact by linking activations to audience insights and engagement metrics that align with your objectives.




Bridging the reporting gap
Brands are asking for more robust measurement, and existing platforms aren’t delivering. The IAB’s Reporting Standards highlight key areas where most platforms struggle. And we’ve got the solution.
A platform built for incremental value
Directly Connected with Your Data & Insights
Seamlessly connect with your retail media platforms—such as CitrusAd, Adhese, and more—to gain real-time measurement and insights that drive smarter, more effective campaign management.
Proven Measurement Models to Demonstrate Incremental Value
Leverage tested metrics that clearly show the additional sales and ROI generated by your campaigns.
Fully Configurable to Maximize Your Media Space Revenue
Fully customizable features allow you to align the platform with your unique business goals, unlocking the full revenue potential of your ad inventory.

"The Platform is very intuitive and easy to use – we, at Unilever Pharmacy Business unit, are very glad to be able to use it and this puts us in the forefront of the e-com data in Unilever Spain."
David Ameixa
Business Unit Manager - Healthcare
Unilever

"Being blind on e - pharma trends and shares puts you on weak position to take right decisions and identify opportunities. Have visibility of the market is key to drive your business."
Emma Marti
Head of eCommerce Spain
Reckitt

"I honestly want to tell you that this platform exceeds every expectation that we ever had when purchasing it. All these things that we manually tracked are displayed in the best possible way. Thank you and congratulations."
Nikoletta Blana
Sales Force Effectiveness Manager
Haleon

"Convert Group has been one of the top strategic partnerships we have pursued in the ebusiness of Sephora, starting since last year. Due to their exposure, partnerships and experience with different industry segments, they have acquired a top notch expertise on digital consumer journey helping our e comm business to differentiate."
Zoi Pytharouli
Marketing Director
Sephora

“In a challenging and highly volatile 2020 we used extensively the Convert data platform and tools to generate consumer insights and dynamic trend observations for our brands and markets. Our approach resulted in an accelerated above market growth and in a clear improvement across our e-commerce KPIs”
Stylianos Kalosakas
Retail & E-Commerce Channel Sales Mgr
Bayer

"Convert Group are the go-to place if you in CEE if you want to understand the local e-commerce market in depth. They have a very strong team of seasoned professionals, have great attention to detail and are considerate about timing and deliverables, when it comes to challenging projects. Rakuten Viber will be happy to use their services in the future as well."
Atanas Raykov
Senior Director Business Development
Rakuten Viber

"Convert Group has been proven an invaluable strategic partner in helping Philip Morris Romania and IQOS grow in a highly competitive and regulated environment. Their consulting team possesses experience, deep knowledge and understanding of digital strategy, as well as the work ethics and personality traits needed to encourage us to pursue and succeed in our digital goals."
Motea Mihai Ilarie
Head of Digital & Commercial Intelligence
Philip Morrison International

"Digital transformation has been a strategic target for us for many years now. Convert Group has been the innovative partner that has helped us right from the start, to unlock our digital potential and elevate our eCommerce channel. If you’re thinking of growing your eCommerce capabilities, you need a great partner at your side, and Convert Group is such. It has the expertise, software solutions, processes and the right team to set you up for success."
Zeta Cheimonidou
VP of Digital & Technology
AB Vassilopoulos (company of Ahold Delhaize)

"eRetail Audit Panel gives us a complete image of the market we compete in. We know exactly how our category is performing and we can drill down to SKU level insights to understand what impacted our growth. This level of information influences strategic decisions based on facts and figures and helps us navigate market trends and shifts much faster and with more confidence. Excellent service , wonderful team!"
Eftychia Baka
Head of eCommerce
Nestlé GR









