Transform the Customer Journey into a Conversion Engine
Your online store has the potential to become the ultimate shopping destination. With Browsing Experience, uncover actionable insights that transform customer interactions into seamless journeys and profitable conversions.
















Maximize Your Store’s Performance
Gain a competitive edge by decoding customer navigation and search behaviors. Browsing Experience equips you with the tools to optimize your digital shelf, boost search visibility, and turn browsers into buyers.
Enhance Search Behaviors
Turn search insights into conversion gold:
Analyze Search Terms
Discover which branded and non-branded keywords are driving traffic to your store. Use these insights to refine your content strategy and improve organic visibility, ensuring your products appear when and where customers are searching.
Target on Converting Keywords
Set the targets you want to track for your marketing activations across digital channels. Achieve your sales goals, gain clarity over your success levers and identify which campaigns contributed most to your revenue.
Benchmark Visibility
Monitor how your products rank against competitors in search results and identify areas for improvement to stay competitive.
Understand Consumer Intent
Determine whether customers search by brand, attributes, or specific needs, and adapt your product positioning to match their preferences.




Optimize Consumer Navigation
Help customers find what they need—fast:
Track High-Traffic Pages
Identify the pages your customers visit most frequently. Use these insights to prioritize improvements and turn high-traffic areas into conversion drivers.
Secure Share of Assortment
Evaluate how often products appear on the most visible pages and secure prime placement for maximum exposure.
Spot Seasonal Peaks
Analyze when customer interest surges and adjust your promotions or inventory to capture the moment.
Strategize Content Improvements
Enhance product descriptions, visuals, and metadata to align with customer expectations and boost engagement.




Ready to Dominate Your Digital Shelf?

"The Platform is very intuitive and easy to use – we, at Unilever Pharmacy Business unit, are very glad to be able to use it and this puts us in the forefront of the e-com data in Unilever Spain."
David Ameixa
Business Unit Manager - Healthcare
Unilever

"Being blind on e - pharma trends and shares puts you on weak position to take right decisions and identify opportunities. Have visibility of the market is key to drive your business."
Emma Marti
Head of eCommerce Spain
Reckitt

"I honestly want to tell you that this platform exceeds every expectation that we ever had when purchasing it. All these things that we manually tracked are displayed in the best possible way. Thank you and congratulations."
Nikoletta Blana
Sales Force Effectiveness Manager
Haleon

"Convert Group has been one of the top strategic partnerships we have pursued in the ebusiness of Sephora, starting since last year. Due to their exposure, partnerships and experience with different industry segments, they have acquired a top notch expertise on digital consumer journey helping our e comm business to differentiate."
Zoi Pytharouli
Marketing Director
Sephora

“In a challenging and highly volatile 2020 we used extensively the Convert data platform and tools to generate consumer insights and dynamic trend observations for our brands and markets. Our approach resulted in an accelerated above market growth and in a clear improvement across our e-commerce KPIs”
Stylianos Kalosakas
Retail & E-Commerce Channel Sales Mgr
Bayer

"Convert Group are the go-to place if you in CEE if you want to understand the local e-commerce market in depth. They have a very strong team of seasoned professionals, have great attention to detail and are considerate about timing and deliverables, when it comes to challenging projects. Rakuten Viber will be happy to use their services in the future as well."
Atanas Raykov
Senior Director Business Development
Rakuten Viber

"Convert Group has been proven an invaluable strategic partner in helping Philip Morris Romania and IQOS grow in a highly competitive and regulated environment. Their consulting team possesses experience, deep knowledge and understanding of digital strategy, as well as the work ethics and personality traits needed to encourage us to pursue and succeed in our digital goals."
Motea Mihai Ilarie
Head of Digital & Commercial Intelligence
Philip Morrison International

"Digital transformation has been a strategic target for us for many years now. Convert Group has been the innovative partner that has helped us right from the start, to unlock our digital potential and elevate our eCommerce channel. If you’re thinking of growing your eCommerce capabilities, you need a great partner at your side, and Convert Group is such. It has the expertise, software solutions, processes and the right team to set you up for success."
Zeta Cheimonidou
VP of Digital & Technology
AB Vassilopoulos (company of Ahold Delhaize)

"eRetail Audit Panel gives us a complete image of the market we compete in. We know exactly how our category is performing and we can drill down to SKU level insights to understand what impacted our growth. This level of information influences strategic decisions based on facts and figures and helps us navigate market trends and shifts much faster and with more confidence. Excellent service , wonderful team!"
Eftychia Baka
Head of eCommerce
Nestlé GR









