Q1’20 Deals Surge with 26 New Contracts Across 5 Countries

Convert Group, the Athens-based innovator in the Data & Analytics field of FMCG & Consumer Healthcare eCommerce sector, announced today a number of new deals across 5 countries for its products eRetail Audit & eRetail Content and its Services.

New customers include Bayer (GR), Beiersdorf (ES), FrieslandCampina (GR), GSK (IT, ES), ISDIN (ES), J&J (ES), Korres (GR), Lacer (ES), Mattel (GR), Melissa-Kikizas (GR), Ordesa (ES), Philip Morris International (UK), Pierre Fabre (ES), RB (ES) and Sarantis (GR). New contracts from existing clients were signed with Abbott Laboratories (GR), Coca-Cola HBC (GR), Gerolymatos International (GR), Henkel (GR), J&J (GR), METRO (GR), Philip Morris International (RO, PO, GR), Pierre Fabre (GR), along with an unprecedented demand for Convert Group’s training sessions on eCommerce & omni-channel retail, which are proving to be extremely popular amid COVID-19.

Elena Chailazopoulou, Director of Product Innovation & Deputy CEO of Convert Group stated:

The eCommerce upswing is phenomenal right now, leading to an unprecedented demand which requires swift actions. Welcoming 26 new contracts in 5 countries is stretching our capacity, but luckily we were well prepared for this. We are thankful to our people at Convert Group that work so hard to support manufacturers and retailers, in our countries of presence, to overcome the crisis and adapt to the new situation, as fast as possible. Our business model and positioning is even stronger, as the COVID-19 situation brings to surface a much-awaited boost on the online pharmacy & online grocery sector around the world.”

Convert Group is disrupting the eCommerce ecosystem with its data-based online platforms, eRetail Audit and eRetail Content combined with Services, enabling Consumer Goods and Consumer Healthcare manufacturers and retailers to access meaningful and actionable commercial, marketing & eCommerce data in a seamless, unified way. Recently, the firm announced opening their infrastructure globally under an Enterprise Software-as-a-Service model to help more manufacturers in one of the most important challenges of the COVID-19 retail frenzy: monitoring their digital shelf presence, product availability and sell-out pricing. The firm also announced that it’s initiating a new fundraising round, Series A, to scale and expand in countries such as Russia, France, Mexico & Brazil within the next 18 months.


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