13/03/2020

Online Academy: eCommerce & Digital for Manufacturers amidst COVID-19

With COVID-19 crisis creating an unexpected turning point for faster eCommerce adoption, upskilling Manufacturers with practical eCommerce & Digital capabilities is undoubtedly essential and a unique opportunity for gaining a competitive advantage in the Grocery, Pharmacy & Beauty sectors.

Convert Group is hosting a 5day Online Academy, with leading eCommerce & digital experts covering topics such as:

eCommerce & Digital Marketing: From Zero to Hero
The Global Landscape of FMCG and Consumer Healthcare eCommerce
Unlocking the Power of Meaningful Data and Actionable Insights
Promoting Digital Innovation through a proper Internal Structure & Team Capabilities
Best practices for Manufacturers to safeguard COVID-19 implications

Register Here

Date: weekdays from Monday 6 to Friday 10 April

Duration: 90 mins/day

Language: English

Time:

11:00 – 12:30 UTC (London, Lisbon, Dublin, Edinburgh)
12:00 – 13:30 CET (Brussels, Madrid, Paris, Rome)
13:00 – 14:30 EET (Athens, Ankara, Bucharest, Sofia)

The Full Agenda

DAY 1 – Monday 6/4
Setting the Stage

Panayotis Gezerlis, Founder & CEO, Convert Group | Elena Chailazopoulou, Director of Product Innovation, Deputy CEO & Partner, Convert Group

Welcome & Introduction [10mins]
The Global Landscape in FMCG and Consumer Healthcare eCommerce [35 mins]
How Manufacturers can succeed in eCommerce: The 4-step approach to get the basics right and go the extra mile
[45 mins]

DAY 2 – Tuesday 7/4
eCommerce for Manufacturers: From zero to hero

Maria Outzidou, eBusiness Consultant, Convert Group

eCommerce Fundamentals: Strategy, Management & Business Planning for Manufacturers [30 mins]
Online Visual Merchandising & Digital Shelf Strategy [30 mins]
The Omnichannel Consumers and how to approach them [15 mins]
Best Practices from Global Manufacturers in eCommerce [15 mins]

DAY 3 – Wednesday 8/4
Digital Marketing for Manufacturers: Concepts, Strategy and Channels to Reach your customers

Stefanos Prokos, Director of Services, Convert Group

Intro to Digital Marketing & Strategy [15 mins]
Email marketing [15 mins]
Pay-per-Click & Programmatic Advertising [15 mins]
Search Engine Optimization (SEO) [15 mins]
Content Marketing [15 mins]
Social Media [15 mins]

DAY 4 – Thursday 9/4
COVID-19: Navigating eCommerce and Surviving in Digital

Stefanos Prokos, Director of Services, Convert Group

What is the actual effect of COVID-19 in the Digital and eCommerce landscape [30 mins]
Survival tips and Best Practices for FMCG eCommerce [60 mins]

DAY 5 Friday 10/4
The Next Level: Putting Data & Digital Training to use for success

George Kaperonis, Founder, Decisively (Former Head of Analytics, Tesco) | Panayotis Gezerlis, Founder & CEO, Convert Group

The Importance of Data for Manufacturers: How to use numbers to drive action [30 mins]
Internal Structure, Capabilities & Training for eCommerce [60 mins]

Time: