Guy Krief Takes a Seat on the Board of Directors of Convert Group

Guy Krief has been added to Convert Group’s Board of Directors as a new member. Guy is co-founder of marketing technology firm Persado, featured in CNBC’s Disruptor 50, and talent intelligence platform Bryq. He is also on the board of the mobile technology firm Upstream, where he previously served as CEO. Guy is an investor in multiple technology companies, as well as Michelin’s featured restaurant Nolan. He also wrote and starred in his own comedy show, and hosted various TV and radio programs. Guy holds an MSc in Social Psychology from the University of Sorbonne in Paris.

Guy Krief stated: “I was initially impressed by Elena’s and Pana​y​otis’ vision. I decided to join the Board at Convert Group because of their innovative technology, great product and amazing team. They have a unique opportunity to be a major global player as eCommerce continues its exponential growth”.

Pana​y​otis Gezerlis, founder and CEO of Convert Group, added: “Guy is a strong addition to our team and is already helping us significantly. He brings first-hand knowledge in building and scaling innovative products, and extensive experience from serving on the board of large ​tech companies alongside ​tier-1 investors. Guy will be instrumental in shaping Convert Group’s next phase of growth as we strive to empower online retailers to share and monetize their data with brands”.

Convert Group is leading the Data & Analytics revolution, delivering real-time Market Intelligence to Consumer Healthcare & FMCG eCommerce businesses of all sizes. The firm was recently named one of Europe’s 1000 fastest-growing companies by the Financial Times and Statista, and is being recognized as one of Greece’s 25 best workplaces for the fourth consecutive year since 2018.


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