22/04/2021

Greek eGrocery Q1’21

While the COVID-19 crisis continues to plague online grocery shopping, the trend of consumers opting for online shopping for food continues. Greek Online Grocery grew with an impressive 282% sales growth rate during the first quarter of 2021 vs. 2020, according to aggregated data collected on Convert Group’s eRetail Audit platform along with calculations from our Market Analysis team.

Key Insights Overview:

  • During Q1’21 Online Grocery Sales continued to increase significantly with a +282% Y-o-Y growth.
  • The Category “Bottled Beverages, Soft Drinks, Water & Drink Mixes” skyrocketed with a +402% sales growth rate, followed by the categories “Bakery” & “Fresh Food” with rates of +366% and +344%, respectively.
  • The average conversion rate upgraded to 3,8% because of the increasing familiarity of consumers with the online shopping experience, which resulted in a general uplift in the online traffic.
  • Direct traffic continues to build up its share of the overall sales value, reaching a 36% rate against the other Marketing Channels, revealing the consumers’ preference to visit, directly, the retailer’s website of their choice when planning to shop.

You can download a free teaser report by filling the form on this page or contact us to order the complete 15-slides report for €549 (excl. VAT) and see all categories and their growth rate in detail.

The contents of the Full report include:

  • Executive Summary of Q1 2021 [also in free report]
  • Greek B2C Online Grocery Landscape [also in free report]
  • Online Grocery Sector Q1 2021 Sales Growth [also in free report]
  • Categories’ Overview & Contribution to Growth [also in free report]
  • Mega Categories Y-o-Y Sales Growth Evolution by Month[also in free report]
  • Category Analysis for Fresh Food
  • Category Analysis for Basic Packaged Food
  • Category Analysis for Cleaning Products & Paper for Household Use
  • Category Analysis for Bottled Beverages, Soft drinks, Water & Drink Mixes
  • Category Analysis for Beauty & Health Products
  • Category Analysis for Frozen Food
  • Category Analysis for Bakery Products
  • Category Analysis for Baby & Kids Products
  • Basket Metrics Evolution [also in free report]
  • Breakdown of an Average Online Basket [also in free report]
  • Top 20 Product Categories in Basket Penetration [also in free report]
  • Marketing Channels by Sales Value [also in free report]
  • Transactions per Device Type [also in free report]
  • Day & Time with most Transactions in Q1 2021 [also in free report]

eRetail Audit is the world’s leading platform offering sell-out eCommerce Market Shares of FMCG & Consumer Healthcare products along with meaningful commercial, marketing & eCommerce insights.

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