Greek ePharmacy Q1’21

May 6, 2021

Greek Online Pharmacy grew with a 38,3% rate in the first quarter of 2021 vs. 2020 according to aggregated data collected on eRetail Audit platform along with calculations from our Market Analysis team.

Key Insights Overview:

During Q1 2021, Greek Online Pharmacies continued their fast growth with a Y-o-Y sales value growth of +38,3% vs. Q1 2020. The major change that shaped consumer’s habits during 2020, appears to persist in the first quarter of 2021.
Consumers’ interests shift away from products closely related to the pandemic with Beauty and Personal Care products having the highest sales value growth +47,2% and contributing the most to the overall sector growth with 20,7 percentage points in Q1 2021.
Search Engine browsing is 5 times more likely to occur before an official purchase compared to a direct visit to an online pharmacy’s website.
The majority of transactions can be attributed to Google CPC ads and Organic search results, with shares of 26,6% and 26,2% respectively. In addition, transactions made through mobile and tablet devices skyrocketed, reaching 54% in Q1 2021 vs. desktop devices.

You can download a free teaser report by filling the form on this page or contact us to order the complete report for €549 (excl. VAT) and see all categories and their growth rate in detail.

The contents of the report include:

Executive Summary of Q1 2021 [also in free report]
Greek Online Pharmacies Landscape [also in free report]
Online Pharmacy Sector Q1 2021 Sales Growth [also in free report]
Categories’ Overview & Contribution to Growth [also in free report]
Mega Categories Y-o-Y Sales Value Growth Evaluation by Month [also in free report]
Category Analysis for Beauty & Personal Care
Category Analysis for Food Supplements & Vitamins
Category Analysis for Kids & Babies Products
Category Analysis for Health Products
Basket Metrics Evolution [also in free report]
Breakdown of an Average Online Basket [also in free report]
Transactions per Marketing Channels [also in free report]
Transactions per Device Type [also in free report]
Day & Time with the most Transactions in Q1 2021[also in free report]

eRetail Audit is the world’s leading platform offering sell-out eCommerce Market Shares of FMCG & Consumer Healthcare products along with meaningful commercial, marketing & eCommerce insights.

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Greek ePharmacy Q1’21

Key Insights Overview:

The contents of the report include:

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