Greek ePharma 2019

Greek Online Pharmacy grew with a 17% rate in 2019, with OTCs not included, since Greece has yet to adopt the relevant European Directive 2011/62/ΕΕ and European Regulation 699/2014.

Pharmacy online spending amounted to €191M incl. VAT in 2019 from €163,7M incl. VAT in 2018, according to aggregated data collected on Convert Group’s eRetail Audit platform and calculations from our Market Analysis team.

You can download a free 10-slides summary report by filling the form on this page and contact us to order the complete 25-slides report for €749 (excl. VAT)

The contents of the full report include:

• Online Pharmacy Market Size and Growth [also in free report]
• 2019 Trends Highlights per month
• 2019 Insights Overview [also in free report]
• Preview of Pharma Categories & Year-On-Year Growth [also in free report]
• 4 Μega Categories Seasonality & Peaks
• Sales Weight & Y-o-Y Growth for subcategories
• Beauty & Personal Care: Sales Weight & Y-o-Y Growth for each subcategories [also in free report]
• Food Supplements & Vitamins: Sales Weight & Y-o-Y Growth for each subcategories [also in free report]
• Kids & Babies: Sales Weight & Y-o-Y Growth for each subcategories [also in free report]
• Health: Sales Weight & Y-o-Y Growth for each subcategories [also in free report]
• Top 32 Categories’ Seasonality
• Average Discount per category [also in free report]
• Average Price & Discount of top 4 categories
• Transactions, AOV & Conv. Rate for Desktop, Mobile & Tablet devices [also in free report]
• Basket Metrics: Average Products per basket, AOV, Conv. Rate [also in free report]
• Peak days per week
• Peak hours per 24-hr day with Device Segmentation
• Transactions for Price Comparison Engines, Google CPC, Organic, Direct, Social Media, Newsletters, Referrals with Device Segmentation [also in free report]
• Transactions, AOV & Conv. Rate for Price Comparison Engines, Google CPC, Organic, Direct, Social Media, Newsletters [also in free report]
• % of Promo SKUs & Bundle sold in Beauty & Personal Care
• % of Promo SKUs & Bundle sold in Food Supplements & Vitamins
• % of Promo SKUs & Bundle sold in Kids and Babies Products
• % of Promo SKUs & Bundle sold in Health Products
• Promo & Discount Intensity per Marketing Channel
• Top 5 Products of Face Care
• Top 5 Products of Special Food Supplements
• Top 5 Products of Suncare
• Top 5 Products of Milk for babies & children
• Top 5 Products of Vitamins
• Top 5 Products of Body Care
• Top 5 Products of Fatty Acids
• Top 5 Products of Baby Diapers
• Top 5 Products of Baby & Kid Skin Care
• Top 5 Products of Herbal Supplements
• Top 5 Products of Baby & Kid Bathing
• Top 5 Products of Make Up
• % of Sales by new products in Face Care
• % of Sales by new products in Suncare
• % of Sales by new products in Baby Diapers
• % of Sales by new products in Fatty Acids
• % of Sales by new products in Weight loss products
• % of Sales by new products in Hair Colouring
• % of Sales by new products in Special Food Supplements
• % of Sales by new products in Body Care
• % of Sales by new products in Milk for Babies & children
• % of Sales by new products in Coffret for Women
• % of Sales by new products in Make up
• % of Sales by new products in Baby & Kid Skin Care
• % of Sales by new products in Toothbrushes
• % of Sales by new products in Pharmaceuticals Supplies
• % of Sales by new products in Vitamins
• % of Sales by new products in Fragrances
• Product & Brands’ Assortment of Top 10 categories
• Contribution of Mass Products (Products also sold in Online Grocery)

4 Key Takeaways from the Free Report:

• The total value of pharmacy online purchases for 2019 added up to €191M incl. VAT
• Beauty & Personal Care category products contributed 51% of total online revenue, showing a steady Y-o-Y increase, Food Supplements & Vitamins category contributed 24%, Kids & Babies category 15% whereas Health category and All other categories contributed 8% and 2% respectively.
• 51% of orders were made through mobile phones & tablets in 2019 and for the first time overcame the orders coming from desktop.
• 31% of transactions came through Price Comparison Engines which had the highest Conversion Rate of 8,7% but also the lowest average basket.

eRetail Audit is the world’s leading platform offering sell-out eCommerce Market Shares of FMCG & Consumer Healthcare products along meaningful commercial, marketing & eCommerce insights.