apo.com Group, the third-largest online pharmacy group in the German market, is joining forces with Convert Group to enhance retailer-brand collaboration across Germany and all countries of operation. Convert Group will support apo.com Group’s growth journey with eRetail Audit Marketplace – the SaaS platform of the company – by onboarding brands onto an exciting growth path, transforming raw data into actionable eCommerce insights.
Convert Group’s all-in-one intuitive platform will provide both apo.com Group and their suppliers with valuable insights into sales, category performance, basket share, buy rate, and the intention to purchase. All the data from nine operating online pharmacies will be available to 300 manufacturers of more than 1,500 brands collaborating with apo.com Group across Germany, Austria, and Poland. Brands will potentially gain transparency for more than 50,000 non-prescription (OTC) products.
Brands will now have the opportunity to access daily insights for apo.com Group and stay on top of their key performance indicators by answering critical business questions like:
- Are we on track to meet or exceed the JBQ plan this year?
- Which are the top and worst performing products driving category change?
- What’s the incremental revenue from marketing activations?
- Which consumer journey leads to more visibility for my brand?
- Are there any missed opportunities for cross-sells?
Dr. Oliver Scheel, CEO of apo.com Group comments on the partnership: “We are very honored regarding our collaboration with Convert Group. This strategic partnership facilitates closer cooperation with our esteemed brand partners, reinforcing our mission to drive innovation and create positive change in the industry.”
Panayotis Gezerlis, President of Convert Group, added: “We’re really excited about teaming up with apo.com Group, a major retailer in Germany. We’re happy to help them work closely with their suppliers and make the most of data collaboration. This partnership holds great promise, and we’re looking forward to achieving success together.”
About apo.com Group
The apo.com Group is a pan-European health tech group of companies based near Leipzig, Germany. It operates the online pharmacy store apodiscounter.de and the healthcare platform apo.com with two highly automated pharmaceutical logistics centers. To support people in their health management, the apo.com Group relies on AI-supported logistics technology, digital services and individual pharmaceutical advice. More than 75,000 products are available in a total of nine domains, including 25,000 prescription and 50,000 non-prescription items. The apo.com Group’s long-standing partners include a network of over 300 manufacturers in Europe.