Dr. Max, a market leader in the European pharmacy operation industry with a network of 3,000 pharmacies spanning Czechia, Romania, Slovakia, Poland, Serbia, and Italy, has signed a 5-year partnership with Convert Group. This collaboration aims to revolutionize retailer-brand collaboration by leveraging near-real-time actionable insights to drive growth and efficiency.
Through Convert Group’s all-in-one, user-friendly platform, Dr. Max suppliers will gain access to powerful insights, including:
- Granular Data Access: Suppliers can view highly detailed data, down to the SKU level, with updates as recent as two days prior. Meaningful category and competition benchmarks in value and quantity are also available for a comprehensive market view.
- Daily Stock Alerts: Suppliers stay ahead with daily updates on product availability, pinpointing stockouts and stock replenishment opportunities.
- Promotion Performance Analysis: Advanced AI algorithms evaluate the impact of both online and offline promotions, including Retail Media campaigns, and measure their effect on incremental sales.
- Basket Analysis: Suppliers unlock cross-selling opportunities, category affinities, bundling potential, and insights into new, repeat, and lapsed customers, while identifying missed sales opportunities.
- Automated Alerts: Suppliers receive notifications for issues such as declining SKU sales or emerging growth opportunities.
- Sales Decomposition Reports: Automated reports break down the key drivers of growth and decline in sales, including price, volume, and product mix, providing suppliers with deeper insights for more informed decision-making.
- Shopping Mission Analytics: Suppliers gain a deeper understanding of consumer behavior to refine product offerings and enhance the overall shopping experience.
- Consumer Journey & eMerchandising Insights: Suppliers analyze how customers interact online with products, from browsing to purchase, for a more tailored approach to digital engagement.
- AI-Powered Recommendations: Insights and data are also delivered through an intuitive, AI-powered interface that simplifies access and decision-making.
The collaboration kicks off with the launch of the Data Collaboration Platform, offering insights from Dr. Max’s e-commerce operations. Over time, this will expand to include data from Dr. Max’s physical pharmacy network across its six core markets.
This partnership marks a significant milestone for both Convert Group and Dr. Max, paving the way for unprecedented collaboration and innovation in the retail pharmacy sector.
