The innovative platforms of Convert Group are spreading to more retail categories.
Convert Group, is dynamically entering theTechnology, Entertainment and Home Appliances retail segment with its innovative solutions. Its launch into this sector, after 5 years of activity in the FMCG & Pharmaceuticals sectors (eGrocery & ePharmacy), is a significant achievement for the company, providing new growth opportunities of its business ecosystem.
With its innovative platform, eRetail Suite, Convert Group empowers suppliers in the Technology, Entertainment and Home Appliance categories with access to real-time retail sales data, basket data, consumer navigation and marketing performance in turnover of marketing activation performance for omni-channel partners. Convert Group’s launch in these new sectors, valued globally at €1.5 trillion in retail prices, signifies an important development opportunity for the company, which already operates in 21 countries across Europe, Latin America and Africa. The beginning was made with the launch of “Public Insights” in collaboration with with the omni-channel retailer Public, enabling over 500 suppliers of the Public Group to have near real-time access to data from 60 physical stores and their eCommerce presence.
Andreas Petropoulos, CEO of Convert Group, stated: “Our penetration into the retail segments of technology, entertainment and home appliances sets a significant milestone for our company. With our innovative platforms, we aim to support our clients in a highly competitive commercial environment. We are confident that with our innovative, AI-based technologies, Convert Group will enable global Retailers and Manufacturers to leverage omni-channel opportunities for the benefit of consumers.“