Norman Goodfellows (NGF), a leading food & beverage re-distributor & premium liquor retailer in South Africa is proud to announce the launch of a groundbreaking insights collaboration program for the alcohol industry in partnership with Convert Group, a global leader in data monetization solutions. This transformative initiative is set to redefine retailer-brand collaboration by delivering near real-time, actionable insights that drive growth and operational efficiency. The program has already garnered the attention of major industry players which have committed to participating in this innovative data-driven collaboration.
Through Convert Group’s all-in-one, user-friendly platform, Norman Goodfellows Suppliers will gain access to powerful insights, including:
- Granular Data Access: Suppliers can view highly detailed data, down to the SKU level, with updates as recent as two days prior. Meaningful category and competition benchmarks in value and quantity are also available for a comprehensive market view.
- Daily Stock Alerts: Suppliers stay ahead with daily updates on product availability, pinpointing stockouts and stock replenishment opportunities across all stores and warehouses.
- Promotion Performance Analysis: Advanced AI algorithms evaluate the impact of both online and offline promotions, including Retail Media campaigns, and measure their effect on incremental sales.
- Basket Analysis: Suppliers unlock cross-selling opportunities, category affinities, bundling potential, and insights into new, repeat, and lapsed customers, while identifying missed sales opportunities.
- Automated Alerts: Suppliers receive notifications for issues such as declining SKU sales or emerging growth opportunities.
- Sales Decomposition Reports: Automated reports break down the key drivers of growth and decline in sales, including price, volume, and product mix, providing suppliers with deeper insights for more informed decision-making.
- Shopping Mission Analytics: Suppliers gain a deeper understanding of consumer behavior to refine product offerings, focus their sales focus on particular clients and enhance the overall shopping experience.
- Consumer Journey & eMerchandising Insights: Suppliers analyze how customers interact online with products, from browsing to purchase, for a more tailored approach to digital engagement.
- AI-Powered Recommendations: Insights and data are also delivered through an intuitive, AI-powered interface that simplifies access and decision-making.
This partnership marks a significant milestone for both Convert Group and Norman Goodfellows, paving the way for unprecedented collaboration and innovation in the omni-channel alcohol industry.