Convert Group provides real-time data access to Consumer Healthcare & Parapharmacy Manufacturers in the omni-channel Retail Pharmacy sector.
Convert Group announces that Consumer Healthcare and Parapharmacy Manufacturers in Greece now have access to data from both physical and online pharmacies through the eRetail Audit Suite platform. This access is provided in real-time, capturing data from 24 months ago up to 2 days prior to the current date.
By sharing their data, Greek pharmacies that operate both a physically and online establish greater trust with their suppliers, while improving the accuracy and speed of the information provided. It is an exceptional opportunity for mutual growth, while also safeguarding the needs and rights of patients and consumers, in accordance with all Data Protection laws. Data & Insights offered to the industry include:
- Retail sales in physical and online pharmacies (turnover, number of orders, number of units sold, average price)
- 24-month data analysis up to 2 days prior to the current day
- Full visibility of Category Market Shares and Competition
- Basket analysis and correlation of medicines and parapharmacy products
- Utilization of online consumer searches by category and product code
- E-visibility and e-merchandising of product codes
- Online visitor journey Analysis
- Performance of marketing activities
Data sharing and access to the eRetail Audit Suite platform are facilitated through a commercial agreement, which offers Greek pharmacists increased profitability. Convert Group’s team has demonstrated its expertise in 21 countries, providing support to Consumer Healthcare and Parapharmacy Manufacturers.