Skroutz, the premier marketplace in Greece, and Convert Group have joined forces to introduce a groundbreaking service: Skroutz Market Intelligence. This collaboration aims to provide brands and distributors with unparalleled access to Skroutz’s sales data. Leveraging Convert Group’s cutting-edge platform, eRetail Audit Marketplace, Skroutz offers brands that manufacture and distribute products exclusive access to valuable sales data.
Through this transformative partnership, Skroutz’s ecosystem of 33,000 brands can now benefit from daily, real-time data insights through a commercial agreement. These insights encompass a wide range of information, including sales data (SKUs, orders, average value, average price), basket intelligence data, competition category market shares, consumer search terms by SKU and category, shopper navigation data, and marketing performance data, such as Skroutz Ads- all in strict compliance with GDPR regulations.
With Skroutz’s sales data accounting for up to 65% of the country’s online sales in some categories, brands gain a significant strategic advantage. The newly introduced service provides them with a comprehensive understanding of the entire market landscape, equipping them with invaluable market insights. The data resolution, ranging from the past two years to just two days ago, enables brands to swiftly identify emerging trends, discern patterns, evaluate and redirect advertising campaigns, and make data-driven decisions with unwavering confidence.
Numerous industry-leading brands have already embraced the Skroutz Market Intelligence service, positioning themselves as pioneers in the eCommerce market. Among these forward-thinking companies are ALTEX (Funky Buddha), BIAN, BIC, Frezyderm, Kärcher, Mattel, and 2XM Hellas.
Ms. Yota Tzavara, Head of Partner Success at Skroutz, stated: “Since Skroutz’s foundation, our mission has been clear: to generate value within the Retail ecosystem by utilizing technology and equipping our partner stores and brands with the appropriate tools. Today, with the launch of Skroutz Market Intelligence, we provide an unparalleled opportunity for sales development through the data we offer. Our collaboration with Convert Group opens up new horizons in this direction. For the first time, our partners can gain a comprehensive understanding of consumer purchasing needs and behaviours in an exceptionally user-friendly manner. By utilizing tools that enable informed decision-making and optimize their online presence, businesses can enhance profitability without relying on speculation or incomplete data.”
Mr. Andreas Petropoulos, CEO of Convert Group, stated: “By enabling Skroutz’s data democratization through Convert Group’s interactive eRetail Audit Marketplace platform, our goal is to enhance support for the retail ecosystem in Greece. This will help foster and strengthen trusted relationships with thousands of brands. Our platform, eRetail Audit Marketplace, utilizes Artificial Intelligence to process, enrich, and transform raw data into actionable insights, that cater to the needs of Greek and international consumers on Skroutz.”