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Unlock the full potential of your Retail Media

Maximize your ad space revenue and brand partnerships with a data-driven platform built to supercharge your retail media performance.

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1 1 Retail Media

Insights That Drive Retail Media Budgets

You’ve got the media space, now let’s make it work harder. Our platform powers your decisions with insights that get results —from product picks to perfect timing. 

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    Which products to promote?

    👉 Discover Growth Opportunities
    Use insights to identify high-potential products and minimize risks, helping brands make data-driven decisions that increase their impact.

    👉 Optimize Category Performance
    Leverage detailed category insights to guide smarter budget allocation and strengthen market positioning for brands.

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    Where to place your ads?

    👉 Maximize Visibility in Key Zones
    Identify high-traffic areas on your site where brands can get the most exposure, driving both visibility and revenue.

    👉 Boost Paid Search Effectiveness
    Refine paid search strategies with data-backed keyword recommendations, improving search performance and proving ROI to brands.

  • tabs arrow Retail Media

    When and to whom?

    👉 Find New Audiences
    Unlock insights into new customer segments and cross-category opportunities, helping brands expand their reach.

     👉 Optimize Campaign Timing
    Discover when your customers prefer to shop by analyzing sales trends or reviewing basket order insights to pinpoint peak shopping days and times. 

Polish your content 2 Retail Media
2 1 Retail Media
3 1 Retail Media

Measurement that validates your success

Say goodbye to complicated reports and hello to incremental measurement that drives real growth and proves your retail media’s impact. 

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    Timely and Efficient Reporting for Marketing Activations

    Our platform delivers near real-time insights using automated, prebuilt templates, eliminating manual effort and speeding up your reporting process.

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    Competitive Differentiation in Measurement Metrics

    Go beyond sales lift with metrics that measure true incrementality and offer benchmarks against both your category and competitors.

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    Unified Reporting Across Activation Types

    Access a single omnichannel platform that consolidates all activation data, making cross-medium comparisons simple and efficient.

  • tabs arrow Retail Media

    Proving Media Effectiveness to Advertisers Above Attribution

    Demonstrate your campaign’s full impact by linking activations to audience insights and engagement metrics that align with your objectives.

4 1 Retail Media
5 1 Retail Media
Frame 3396 Retail Media
data monetisation
iab measurement 1000 Retail Media

Bridging the reporting gap

Brands are asking for more robust measurement, and existing platforms aren’t delivering. The IAB’s Reporting Standards highlight key areas where most platforms struggle. And we’ve got the solution.

A platform built for incremental value

Directly Connected with Your Data & Insights

Seamlessly connect with your retail media platforms—such as CitrusAd, Adhese, and more—to gain real-time measurement and insights that drive smarter, more effective campaign management.

Proven Measurement Models to Demonstrate Incremental Value

Leverage tested metrics that clearly show the additional sales and ROI generated by your campaigns.

Fully Configurable to Maximize Your Media Space Revenue

Fully customizable features allow you to align the platform with your unique business goals, unlocking the full revenue potential of your ad inventory.

Careers

"The Platform is very intuitive and easy to use – we, at Unilever Pharmacy Business unit, are very glad to be able to use it and this puts us in the forefront of the e-com data in Unilever Spain."

David Ameixa

Business Unit Manager - Healthcare

Unilever

Careers

"Being blind on e - pharma trends and shares puts you on weak position to take right decisions and identify opportunities. Have visibility of the market is key to drive your business."

Emma Marti

Head of eCommerce Spain

Reckitt

Careers

"I honestly want to tell you that this platform exceeds every expectation that we ever had when purchasing it. All these things that we manually tracked are displayed in the best possible way. Thank you and congratulations."

Nikoletta Blana

Sales Force Effectiveness Manager

Haleon

Careers

"Convert Group has been one of the top strategic partnerships we have pursued in the ebusiness of Sephora, starting since last year. Due to their exposure, partnerships and experience with different industry segments, they have acquired a top notch expertise on digital consumer journey helping our e comm business to differentiate."

Zoi Pytharouli

Marketing Director

Sephora

Careers

“In a challenging and highly volatile 2020 we used extensively the Convert data platform and tools to generate consumer insights and dynamic trend observations for our brands and markets. Our approach resulted in an accelerated above market growth and in a clear improvement across our e-commerce KPIs”

Stylianos Kalosakas

Retail & E-Commerce Channel Sales Mgr

Bayer

Careers

"Convert Group are the go-to place if you in CEE if you want to understand the local e-commerce market in depth. They have a very strong team of seasoned professionals, have great attention to detail and are considerate about timing and deliverables, when it comes to challenging projects. Rakuten Viber will be happy to use their services in the future as well."

Atanas Raykov

Senior Director Business Development

Rakuten Viber

Careers

"Convert Group has been proven an invaluable strategic partner in helping Philip Morris Romania and IQOS grow in a highly competitive and regulated environment. Their consulting team possesses experience, deep knowledge and understanding of digital strategy, as well as the work ethics and personality traits needed to encourage us to pursue and succeed in our digital goals."

Motea Mihai Ilarie

Head of Digital & Commercial Intelligence

Philip Morrison International

Careers

"Digital transformation has been a strategic target for us for many years now. Convert Group has been the innovative partner that has helped us right from the start, to unlock our digital potential and elevate our eCommerce channel. If you’re thinking of growing your eCommerce capabilities, you need a great partner at your side, and Convert Group is such. It has the expertise, software solutions, processes and the right team to set you up for success."

Zeta Cheimonidou

VP of Digital & Technology

AB Vassilopoulos (company of Ahold Delhaize)

Careers

"eRetail Audit Panel gives us a complete image of the market we compete in. We know exactly how our category is performing and we can drill down to SKU level insights to understand what impacted our growth. This level of information influences strategic decisions based on facts and figures and helps us navigate market trends and shifts much faster and with more confidence. Excellent service , wonderful team!"

Eftychia Baka

Head of eCommerce

Nestlé GR

Unilever
Reckitt Benckiser 
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Sephora
Bayer
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Philip Morris
ab Retail Media
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Convert Group

Ready to maximise your Retail Media?
Let's grow together.

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The way Retailers and Brands collaborate through data

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