As eCommerce expands across the globe, there is no doubt that driving category growth online has become an unavoidable requirement. On the other hand, traditional retailer-supplier relationships face a significant challenge: they rely on basic levers like pricing and promotions to generate category development and convert high-value shoppers.
Separate data sets, different performance goals, and diverse methods of monitoring impact are just a few of the issues suppliers and retailers face while collaborating in the ePharmacy sector. Retailers cannot use Google Data Studio to meet the expanding data needs of brands while also developing a mutually beneficial collaboration plan. It takes time to manage, is inefficient, and has a transactional aspect.
eRetail Audit Marketplace gives brands and retailers an understanding of how consumers navigate the website and additional basket analytics like the average basket, pricing, spending, the evolution of metrics, buy-rate and more in an efficient, time-saving way.
Download Convert Group’s new eBook, where you’ll explore:
- How to better understand the way consumers navigate eRetailers.
- What do people search for.
- What’s the brand’s performance on each of those consumer behaviors.
- The top analytics metrics for the Digital Shelf at a glance.
Find out more about eRetail Audit Marketplace here: eretailaudit.com
