Nowadays, retailers are increasingly seeing the value of monetising key account data and turning them into actionable insights into which brands want to invest. Some of the biggest retailers around the world like Walmart, Kroger, Asda, have begun sharing their data with suppliers through third party platforms and gaining negotiating power in their JBP agreements, setting targets that not only improve their selling potential, but also to streamline and elevate what suppliers have struggled to achieve without a proper collaboration protocol.
Over the next five years, the collaboration between retailers and suppliers will continue to evolve to support a consumer-first mentality and meet the growing need for individualized shopping experiences. Those that understand this and are willing to take action to change the future of eCommerce will find a lot of value in this eBook.
Given the importance of such data to brands, retailers have turned to solutions that enable them to streamline collaborative efforts and bundle data in a format that has become the glossary for eCommerce success.
Download Convert Group’s new eBook, where you’ll explore:
- The value of monetisation and the need to understand consumer behavior.
- How technology is shaping retailer-brand collaboration, setting new standards and goals for both involved in this partnership.
- The importance of quality data in growth acceleration and decision making.
Will you react proactively or reactively in shaping the future of eCommerce?