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Greek Online Grocery grew with a majestic +262% in 2020 vs. 2019, based on a recent survey conducted by the Institute of Retail Consumer Goods (IELKA) and Convert Group. The COVID-19 pandemic sparked a tremendous increase in demand and was the driver for most consumers’ first online grocery shopping experience, with 66% of all participants completing their first order during the pandemic.
The eGrocery Shopper Pulse Report presents the results of a field survey, conducted from April 5 to May 17 of 2021 by the Institute of Retail Consumer Goods (IELKA) and Convert Group, and completed directly by the respondent online using a structured questionnaire.
You can download a free teaser report by filling the form or contact us to order the complete full report for €790 (excl. VAT).
Part 1: eGrocery Landscape
Part 2: eGrocery Shopper Profile
Part 3: Retailers of Choice
Part 4: Shopping Patterns & Decisions