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Convert Group announced today that the Greek eGrocery sector has commenced to record a total and monthly boost from May this year to the first 21 days of August compared to the same period in 2021. In particular, the overall gain recorded during the three-month period is +5.5% unit-wise and +13.2% in sales value. If the first three weeks of August are included, the total increase rises to +5.7% unit-wise and +13.9% in sales value. When the online channel is analyzed monthly, the first signs of progress emerged in May, with a +1.3% unit rise, followed by +6.3% in June, +10% in July, and +6.6% in the first 21 days of August. In other words, Greek shoppers appear to be fighting inflation by shopping even more from online grocers.
Why do Greeks fulfill their household requirements with a growing trend via the online channel of Supermarkets, when we noticed a reduction at the start of the year, though? “At the beginning of the year, we saw for the first time in Greece – but also globally – a decrease in eCommerce volumes. This derives from the simple reason that consumers primarily wanted to socialize through consumption in physical stores, after 2 years of confinement. This reactive movement appears to have ended, and we are now moving on to a growth that reached a double-digit figure in the volume of pieces acquired online in July compared to the same period last year. Let us not forget that in times of economic difficulties, consumers flock to the internet to compare costs and basket values. And, historically, e-commerce thrived in our nation amid the financial crisis,” Panayotis Gezerlis, founder and president of Convert Group states.
Convert Group captured those real-time data with its revolutionary eRetail Audit platform, which provides vital commercial, marketing, and technological data to Suppliers and Traders of Consumer Goods in order to build their strategy on the digital shelf.