Greek ePharmacy Q1 2022

• Pharmacies with over 200K visits per month (incl. Skroutz Marketplace) grew by 28%, contributing over 20 percentage points in Panel’s growth. Consumers chose the online channel for their personal care needs with increasing frequency, with orders growing by 24% compared to Q1 of 2021.
• With 3 out 4 units sold under promotional activity and the average discount reaching 40%, online pharmacies strived to offer shoppers the best prices on their favorite products, even in the midst of strong inflationary pressures. The average item price, that consumers bought, was lower by 20% compared to Q1 of 2022
• Health was the mega category with the highest year over year growth, reaching +106% in sales value compared to the previous year. This was primarily driven by the government mandates for the use of COVID-19 antigen self-tests and surgical face-masks, throughout the quarter. Another mega category with notable growth was Kids & Babies, which contributed almost a third to the total sales value growth.

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