white logo
  • Platform
    • Convert GroupData Monetization
    • Convert GroupDigital Shelf Analytics
    • Convert GroupMarketing Performance
    • Convert GroupShopper Trends
    • Convert GroupProduct information management
    Menu
    • Convert GroupData Monetization
    • Convert GroupDigital Shelf Analytics
    • Convert GroupMarketing Performance
    • Convert GroupShopper Trends
    • Convert GroupProduct information management
  • Solutions
    For Retailers
    • Convert GroupBusiness Intelligence
    • Convert GroupSupplier Collaboration
    Menu
    • Convert GroupBusiness Intelligence
    • Convert GroupSupplier Collaboration
    For Brands
    • Convert GroupCompetitive intelligence
    • Convert GroupStrategic insights
    Menu
    • Convert GroupCompetitive intelligence
    • Convert GroupStrategic insights
  • Customer Success
    • Convert GroupGetting Started
    • Convert GroupDeveloping Excellence
    • grocery shelfLeveraging Data
    Menu
    • Convert GroupGetting Started
    • Convert GroupDeveloping Excellence
    • grocery shelfLeveraging Data
  • Resources
    • starSuccess Stories
    • iconRevenue Calculator
    • about usReports + eBooks
    • Testimonials User CarouselWebinars + Events
    • Testimonials User CarouselBlog
    Menu
    • starSuccess Stories
    • iconRevenue Calculator
    • about usReports + eBooks
    • Testimonials User CarouselWebinars + Events
    • Testimonials User CarouselBlog
  • About us
    • about usCompany
    • about usNews
    • about usCareers
    • about usContact
    Menu
    • about usCompany
    • about usNews
    • about usCareers
    • about usContact
Book a demo
white logo
Back to all Reports

Greek ePharmacy Q1 2022

  • April 29, 2022
Greek ePharmacy Q1 2022

The Greek Online Pharmacy sector surged with a double digit rate during the first quarter of 2022. The sales value of the pharmacies in the eRetail Audit Panel increased by 18% compared to the same period of the previous year, according to aggregated data collected on Convert Group’s eRetail Audit platform and calculations from our Market Analysis team.

Key Insights Overview:

  • Pharmacies with over 200K visits per month (incl. Skroutz Marketplace) grew by 28%, contributing over 20 percentage points in Panel’s growth. Consumers chose the online channel for their personal care needs with increasing frequency, with orders growing by 24% compared to Q1 of 2021.
  • With 3 out 4 units sold under promotional activity and the average discount reaching 40%, online pharmacies strived to offer shoppers the best prices on their favorite products, even in the midst of strong inflationary pressures. The average item price, that consumers bought, was lower by 20% compared to Q1 of 2022
  • Health was the mega category with the highest year over year growth, reaching +106% in sales value compared to the previous year. This was primarily driven by the government mandates for the use of COVID-19 antigen self-tests and surgical face-masks, throughout the quarter. Another mega category with notable growth was Kids & Babies, which contributed almost a third to the total sales value growth.

You can download a free teaser report by filling the form or contact us to order the complete full report for €549 (excl. VAT) and see all the categories and their growth in detail.

The contents of the report include:

  • Key Insights of Q1 2022 [also in free report]
  • Greek B2C Online Pharmacies Turnover Evolution 2021 [also in free report]
  • Greek B2C Online Pharmacies Landscape [also in free report]
  • eRetail Audit Panel Turnover [also in free report]
  • Sales Value Components & Growth Drivers [also in free report]
  • Mega Categories Overview [also in free report]
  • Top Categories in Beauty & Personal Care
  • Top Categories in Food Supplements & Vitamins
  • Top Categories in Kids & Babies Products
  • Top Categories in Health Products
  • Average Discount of Top Categories
  • Online Basket Metrics Evolution [also in free report]
  • Top Categories in Basket Penetration [also in free report]
  • Online Baskets Attribution[also in free report]
  • Monthly Evolution Tables

eRetail Audit is the world’s leading platform offering sell-out eCommerce Market Shares of FMCG & Consumer Healthcare products along with meaningful commercial, marketing & eCommerce insights.

Share:

"*" indicates required fields

Name*
Your privacy is important to us. Convert Group uses the information you provide us to contact you about our products and services.*

By submitting this form, you agree to receive information and promotional messages from Convert Group about its products and services. You may unsubscribe from these communications at any time. Please refer to our Privacy Policy for more details.

Convert Group Logo

The way Retailers and Brands collaborate through data

  • info@convertgroup.com
  • +441926422292
  • +30 215 215 0500
  • 5 Brayford Square, London, E1 0SG, United Kingdom
  • 4 Irous Str., 104 42, Athens
Platform
  • Data Monetisation
  • Digital Shelf Analytics
  • Marketing Performance
  • Shopper Trends
  • Product Information Management
Customer Success
  • Getting started
  • Developing excellence
  • Leveraging data
Resources
  • Success Stories
  • Revenue Calculator
  • Reports
  • Webinars + Events
  • Blog
Convert Group
  • Company
  • News
  • Careers
  • Contact us
For Retailers
  • Business Intelligence
  • Supplier Collaboration
For Brands
  • Competitive Intelligence
  • Strategic Insights
Our Initiatives
  • ePharmacy News
  • ePharmacy Data
  • ePharmacy Summit
© Copyright Convert Group 2023
Linkedin-in Facebook-f Twitter Youtube
Subscribe to our newsletter

© Copyright Convert Group 2023

The Greek Online Pharmacy and the Greek Online Grocery sectors increased with a 13% and 5% Y-o-Y Growth Rate During 2022.       Discover More
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent. Please check also our Privacy Policy and Cookie Policy.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
__cfruidsessionCloudflare sets this cookie to identify trusted web traffic.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
elementorneverThis cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
bcookie1 yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie1 yearLinkedIn sets this cookie to store performed actions on the website.
langsessionLinkedIn sets this cookie to remember a user's language setting.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
_calendly_session21 daysCalendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar.
SRM_B1 year 24 daysUsed by Microsoft Advertising as a unique ID for visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_JEF3YMD9X52 yearsThis cookie is installed by Google Analytics.
_ga_YZW39K3BZ22 yearsThis cookie is installed by Google Analytics.
_gat_gtag_UA_51535034_11 minuteSet by Google to distinguish users.
_gat_user1 minuteGoogle Analytics sets this cookie to throttle request rate.
_gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
li_sugr3 monthsUsed by LinkedIn to make a probabilistic match of a user's identity outside the Designated Countries.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
_fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
ANONCHK10 minutesThe ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
MUID1 year 24 daysBing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
NID6 monthsNID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
_clck1 yearNo description
_clsk1 dayNo description
AnalyticsSyncHistory1 monthNo description
CLID1 yearNo description
li_gc5 months 27 daysNo description
m2 yearsNo description available.
referrer_user_id14 daysNo description available.
SMsessionNo description available.
wordpress_gdpr_allowed_services5 months 27 daysNo description available.
wordpress_gdpr_cookies_declined5 months 27 daysNo description available.
wordpress_gdpr_first_time5 months 27 daysNo description available.
wordpress_gdpr_first_time_url5 months 27 daysNo description available.
SAVE & ACCEPT
Powered by CookieYes Logo
white logo
  • Platform
    • Data Monetization
    • Digital Shelf Analytics
    • Marketing Performance
    • Shopper Trends
    • Product information management
  • Solutions
    • Business Intelligence
    • Supplier Collaboration
    • Competitive intelligence
    • Strategic insights
  • Customer Success
    • Getting Started
    • Developing Excellence
    • Leveraging Data
  • Resources
    • Success Stories
    • Revenue Calculator
    • Reports + eBooks
    • Webinars + Events
    • Blog
  • About Us
    • Company
    • News
    • Careers
    • Contact us
Menu
  • Platform
    • Data Monetization
    • Digital Shelf Analytics
    • Marketing Performance
    • Shopper Trends
    • Product information management
  • Solutions
    • Business Intelligence
    • Supplier Collaboration
    • Competitive intelligence
    • Strategic insights
  • Customer Success
    • Getting Started
    • Developing Excellence
    • Leveraging Data
  • Resources
    • Success Stories
    • Revenue Calculator
    • Reports + eBooks
    • Webinars + Events
    • Blog
  • About Us
    • Company
    • News
    • Careers
    • Contact us
Book a demo
Login