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Delonghi GR Increases Category Sales by 57.9% with Inventory Optimization and Real-time Product Availability

Learn How Delonghi GR Leveraged Public Insights to Minimize Stockouts and Boost Sales in Public Stores.
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Challenge

Delonghi GR, a leading name in the electrical devices industry, sought to improve its inventory management and product availability to ensure a smooth customer experience across its network of online and physical stores of Public. By addressing inventory challenges, Delonghi GR aimed to minimize stockouts and boost sales performance.

The company identified key areas for improvement to enhance its inventory processes. The primary challenges included:

  • Streamlining inventory management to prevent stockouts.
  • Monitoring real-time product availability across multiple retail channels.
  • Addressing sales fluctuations due to occasional out-of-stock situations, especially in strategic physical stores.

Solution

To tackle these challenges, Delonghi GR partnered with the Public Insights platform, which provided a comprehensive system to integrate real-time product availability data from online
and physical stores. This collaboration focused on:

  • Refining inventory management processes.
  • Reducing stock outs through accurate and timely data.
  • Improving sales by ensuring consistent product availability.

Results

Delonghi GR set clear goals to overcome its challenges:

  • Monitor inventory levels in physical stores to anticipate stock shortages.
  • Improve inventory processes for better efficiency.
  • Minimize stockouts and maintain optimal stock levels.
  • Boost sales by ensuring products are available when customers need them.

 

The outcome was impressive:

  • A significant reduction in out-of-stock incidents by February 2024.
  • An increase in category sales compared to the previous year.
  • Specific success in Delonghi’s strategic store in Syggrou, where the out-of-stock rate dropped from 49.5% in September-December 2023 to much lower levels, leading to a 57.9% increase in category sales compared to the same period in 2022.

 

Delonghi GR’s partnership with the Public Insights platform was a turning point in their inventory management journey. By embracing real-time data and implementing targeted solutions, Delonghi GR minimized stockouts, enhanced sales performance, and ensured a seamless customer experience. This approach has positioned the company for sustained growth and customer satisfaction in the years ahead.

Our experience with the eRetail Audit Marketplace platform has been transformative. The ability to access real-time stock information and product availability has empowered us to make smarter decisions and drive better business outcomes. Overall, the eRetail Audit Marketplace platform’s stock information and product availability feature played a pivotal role in assisting Delonghi GR in enhancing our processes & overcoming our inventory management challenges easier and achieving our business objectives.
Vassilis Komninos
Managing Director
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