© Copyright Convert Group 2023
A leading consumer goods company embarked on a mission to foster closer collaboration with dosfarma.com.
They needed a powerful solution to prove, using data, that establishing a robust joint business plan would have significant benefits and drive mutual growth for both parties.
Under their current setup, they lacked visibility in:
1. Category sales drivers and key-account insights
2. Comprehensive basket behaviour data
3. Access to daily keyword and category trends
The company turned to eRetail Audit Marketplace, a leading data collaboration SaaS platform, to unlock insights that would help drive a successful joint business plan into action with dosfarma.com.
Building on the evidence derived from eRetail Audit Marketplace, the company successfully demonstrated the superior performance of its clients in dosfarma.com.
They showcased that their customers achieved a buy rate of 4.2%, surpassing the market average buy rate of 2.7% (+1,5% buy rate from the market average).
Moreover, the company clients consistently generated higher-value baskets, indicating increased spending across the retailer’s platform.
Armed with this evidence, the company included measurable goals in their Joint Business Plan (JBP) to align with retailers.
Focusing on the company’s top-performing category, which accounted for nearly 60% of their sales during Q1 2023, the following outcomes were achieved:
✔ Share of Assortment (SOA) Improvement: The company successfully increased their presence on the first page of search results by 30 percentage points (pp), meeting the predetermined JBP target.
✔ Top 5 Placement Enhancement: The company secured a top 5 position on search results, surpassing their JBP objective by 30 pp.
✔ Improved Buy Rate: The company achieved a 0.5 pp increase in their buy rate compared to the previous quarter, maintaining the highest buy rate in the category.
In addition to these accomplishments, the company experienced remarkable growth in brand penetration, expanding its market share by 3 pp compared to the previous quarter.
This growth, coupled with a consecutive 12% increase in sales value, played a pivotal role in driving the overall category growth.
Achieving Share of Assortment target with dosfarma.com
Highest buy rate in the category
Sales Value growth compared with previous Q