© Copyright Convert Group 2025
© Copyright Convert Group 2024
Haleon‘s mission is to improve the quality of human life and holds a well-balanced portfolio of products aiming to achieve that. Heading into 2021, Haleon set some ambitious goals to define marketing activation best practices and grow the eCommerce market share of multiple brands in its arsenal.
With a diverse product list across categories such as Multivitamins, Non-Medical Nasal, Toothpaste and Dentures, they needed a way to study the competition in order to create and promote more competitive campaigns.
Using Convert Group‘s eRetail Content and Brand Share of Voice, Haleon was able to monitor the type of graphics and messaging used by competitors across digital channels and eRetailer websites, gaining a holistic overview of the various elements each competitor used for their marketing activations.
Holding that information helped Haleon to reverse engineer the core components of winning marketing activations and successfully execute a multibrand campaign for Self Care as well as define best practices for marketing activations.
With the help of eRetail Content and Brand Share of Voice, Haleon was able to achieve their target, growing market share and sales value across all brands within the campaign.
The campaign was active during the period 11 – 24 of October 2021 and included brands such as Sensodyne, Parodontax, Otrisalin, Otrimer, Corega and Centrum. Haleon is now using Brand Share of Voice to study the competition, improve collaboration with e-retailers and strategically plan winning campaigns.
Sales Value Growth
Sales Value MS
The way Retailers and Brands collaborate through data
© Copyright Convert Group 2024
Cookie | Duration | Description |
---|---|---|
__cfruid | session | Cloudflare sets this cookie to identify trusted web traffic. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category . |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
Cookie | Duration | Description |
---|---|---|
bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
lang | session | LinkedIn sets this cookie to remember a user's language setting. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
Cookie | Duration | Description |
---|---|---|
_calendly_session | 21 days | Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar. |
SRM_B | 1 year 24 days | Used by Microsoft Advertising as a unique ID for visitors. |
Cookie | Duration | Description |
---|---|---|
_ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
_ga_JEF3YMD9X5 | 2 years | This cookie is installed by Google Analytics. |
_ga_YZW39K3BZ2 | 2 years | This cookie is installed by Google Analytics. |
_gat_gtag_UA_51535034_1 | 1 minute | Set by Google to distinguish users. |
_gat_user | 1 minute | Google Analytics sets this cookie to throttle request rate. |
_gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
_gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
li_sugr | 3 months | Used by LinkedIn to make a probabilistic match of a user's identity outside the Designated Countries. |
Cookie | Duration | Description |
---|---|---|
_fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
ANONCHK | 10 minutes | The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well. |
fr | 3 months | Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. |
MUID | 1 year 24 days | Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
NID | 6 months | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. |
test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
Cookie | Duration | Description |
---|---|---|
_clck | 1 year | No description |
_clsk | 1 day | No description |
AnalyticsSyncHistory | 1 month | No description |
CLID | 1 year | No description |
li_gc | 5 months 27 days | No description |
m | 2 years | No description available. |
referrer_user_id | 14 days | No description available. |
SM | session | No description available. |
wordpress_gdpr_allowed_services | 5 months 27 days | No description available. |
wordpress_gdpr_cookies_declined | 5 months 27 days | No description available. |
wordpress_gdpr_first_time | 5 months 27 days | No description available. |
wordpress_gdpr_first_time_url | 5 months 27 days | No description available. |