© Copyright Convert Group 2024
© Copyright Convert Group 2024
The Irish ePharmacy sector accounts for more than 5% of global trade and has shown impressive growth over the past 2 years.
Théa Ireland faced increased demand for its product line from multiple retailer partners. They needed to take action proactively as the risk of going out-of-stock was becoming more apparent.
Sales loss from out-of-stocks (OOOs) can take up to two weeks to recover and can have further effects on the company’s reputation.
Théa needed a way to consistently measure Availability across multiple retailer partners to prevent going OOO.
Théa used eRetail Content, a Digital Shelf analytics platform that helps brands maximise their eCommerce potential.
eRetail Content offers weekly data updates on Product Positioning that allowed Théa to identify the retailers with the most out-of-stock products quickly.
Additionally, through the platform, Théa knew exactly which of its products are OOO in every retailer partner, so their sales teams make adjustments accordingly.
Convert Group’s Customer Success team also contributed by offering monthly reporting that indicated key focus areas for the Théa teams.
Use historical Availability data to forecast your demand and avoid bottlenecks in your supply chain.
Track Availability trends and avoid promoting products that will soon be out-of-stock.
Consistently monitor Availability vs Sales Value to understand the Availability impact on each retailer.
In just a month, Théa managed to increase its overall Availability rate by +3pp compared to the previous month.
The company achieved complete absorption of the declining rates in Availability in the Eye Hygiene category and even came positive by +6pp.
In a key retailer partner, Thea also managed to completely eliminate OOOs and reach 100% stock Availability within the same time period. It increased its Availability rate by +12pp.
*Results comparison period is from July 2022 to August 2022.
Overall Availability Rate
Eye Hygiene Availability
Eye Hygiene Availability
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