© Copyright Convert Group 2024
© Copyright Convert Group 2024
With 182 years of history, Uriach is a trusted leader in Natural Consumer Goods that focuses on sustainable human health and well-being.
Uriach’s objective was to compete more effectively in a category there was already an established leader.
They wanted to consistently monitor the KPIs of their SKUs and the competition to compete more effectively and succeed in gaining market share fast.
Working with Convert Group, Uriach utilised segments, a powerful eRetail Audit Marketplace feature that allowed them to monitor the KPI evolution of any SKU (including competition) with just a few clicks.
This helped Uriach keep track of market fluctuations and identify potential shopping patterns. By grouping strategic products (both theirs and competitors) within the category, they optimised decision-making at every step and kept going back to fine-tune with more insights.
Convert Group supported Uriach’s initiatives through its Customer Success team regularly to ensure their strategy was yielding the right results.
Eventually, the new product launched turned into a huge success for Uriach within a very short period, even after just starting within the category.
Within just 120 days, this new promo product became the top-selling SKU for the brand and achieved the highest Buy Rate of their products in the category.
They also established a strong competitive presence in the category, ranking 6th within the same period.
Moreover, Uriach was able to identify the key drivers for their growth at an SKU level and monitor their new launch performance.
As a result of their new launch, the brand increased its share in Sales Value compared to the previous period.
**Results comparing sales value vs the previous period
Position Ranking in Top Strategic Retailer Partner within 3 Months
Sales Value MS
Units MS
Orders MS
Best Selling SKU for Uriach
Days Post New Product Launch
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