Greek eGrocery 2020
Greek Online Grocery grew with an impressive 262% rate during 2020 vs 2019 with sales value amounted at €163,3M (incl. VAT) from €46,7M (incl. VAT) in 2019, according to aggregated data collected on Convert Group’s eRetail Audit platform and calculations from our Market Analysis team. December 2020 proved to be a record-breaking month reaching a +669% Y-o-Y Growth rate in Sales, multiple times higher growth rate than the beginning of the year and higher than the Covid-19 phase 1 in March-April.
Key Insights Overview:
- Q2: Fresh Food: +486% / Market: +372%
- Q4: Fresh Food: +658% / Market: +545%
- Vegetables
- Fruits
- Sweet Snacks
- Fresh Packaged Cheeses
- Cereals
You can download a free teaser report by filling the form on this page or contact us to order the complete 30-slides report for €945 (excl. VAT) and see all categories and their growth rate in detail.
The contents of the Full report include:
- 2020 Insights Overview [also in free report]
- Greek B2C Online Supermarkets Landscape [also in free report]
- Total Market Sales Value Estimation [also in free report]
- Categories’ Overview & Contribution to Growth [also in free report]
- Categories Weight & Y-o-Y Growth [also in free report]
- Average Basket Metrics [also in free report]
- Deep dive into 8 Mega Categories:
- Category Analysis for Fresh Food
- Category Analysis for Basic Packaged Food
- Category Analysis for Cleaning Products & Household
- Category Analysis for Bottled Beverages, Soft drinks & Water
- Category Analysis for Beauty & Health Products
- Category Analysis for Baby & Kids Products
- Category Analysis for Frozen Food
- Category Analysis for Bakery Products
- Basket Penetration of most popular Categories [also in free report]
- Seasonality of the Top 30 Categories
- Average Assortment of eRetailers per Category
- Device Type Analysis: Mobile or Desktop? [also in free report]
- Marketing Channels Analysis & Trends [also in free report]
- Private Label Products Penetration & Growth [also in free report]
- Private Label Products Penetration & Growth | Categories Analysis
eRetail Audit is the world’s leading platform offering sell-out eCommerce Market Shares of FMCG & Consumer Healthcare products along with meaningful commercial, marketing & eCommerce insights.