Greek ePharmacy S1’20

• Estimation for S1’20 Online Pharmacy Turnover: €109,8M with +16,9% growth over a year ago (YA)
• Total market Turnover S1’20 vs S1 2019 was influenced significantly by smaller players who had single-digit growth or major decline compared to YA. Bigger players became ber
• In April 2020, 62% more transactions were purchased compared to last year. Sales Value growth is even more significant, at +80%, pointing out that large baskets with many items were purchased
• 2,5% of total Online Pharmacy S1 Sales were made from Medical Masks (approx. 0 sales in 2019) & 2% were made from Hand Hygiene category (hand & antiseptic gel, etc.) which had the biggest sales value increase (+3.162% Y-o-Y) after Medical Masks in S1’20.
• All Categories had an approximate drop of -3 pp in the average percentage of discount vs S1’19. Especially Hand Hygiene category had the biggest decrease in discounts in S1 (-14,4 pp) vs S1 2019
• Online orders that came from Organic Search skyrocketed in March & April with 26% of transactions coming from Google Organic in April 2020 (compared to 19% in January 2020)

You can download a free teaser report by filling the form on this page or contact us to order the complete report for €549 (excl. VAT) and see all categories and their growth rate in detail.