Convert Group will support Atida’s growth journey through the deployment of eRetail Audit Marketplace – the SaaS platform of the company – that enables data monetisation and retailer-brand collaboration.
Through Convert Group’s all-in-one intuitive platform, insights such as sales, category performance, basket share, buy rate and intention to purchase will be available for both Atida and their suppliers, optimizing sales efforts and marketing campaigns.
More than 140 brands across Spain, Italy, France, and Germany have already adopted the new collaboration model by investing in a more data driven strategy that’s now an integral way of working with Atida’s teams.
For Brands, Convert Group’s powerful platform holds several benefits including:
- Improving their understanding of the shopper, strengthening their marketing strategy and campaign effectiveness
- Identifying levels of short & long-term sales growth through product and category performance metrics
- Planning and measuring the impact of retail media
- Giving actionable insights allowing brands to turn to a more action-driven data collaboration
Hugues Pitre, CEO of Southern Europe at Atida, commented, “We take pride in this innovative collaboration with Convert Group as we move closer to our mission of revolutionizing health and well-being across Europe. This cross-market partnership allows us to work more closely with our brand partners.”
Andreas Petropoulos, CEO of Convert Group, added, “We are truly honored that Atida, one of the largest pan-European online health and well-being groups, has chosen our innovative eRetail Suite platform. We are extremely enthusiastic about supporting them in strengthening their supplier relationships.”
Atida is one of the largest groups of pharmacies online leading the way in transforming the digital health landscape across Europe. With over 16 years of experience in the market, the company is continuously expanding and bringing pharmacist expertise online with a personal and trustworthy customer experience. Atida is active in 9 countries and has more than 5 million active customers who have placed more than 19+ million orders. Besides historical presence in Germany, the company is now operating in Spain and Portugal with Atida | Mifarma and Dosfarma, in France with Atida | Santediscount and finally in Italy with Atida | efarma. For more information visit: about.atida.com