Greek ePharmacy S1 2023

July 19, 2023

Online Pharmacies recorded a growth rate of 9% and online sales of €146 million during the first half of 2023. Online orders increased by 7%, according to aggregated data collected on Convert Group’s eRetail Audit platform and calculations from our Market Analysis team.

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Key Insights Overview:

During the first half of 2023, the Online Pharmacy Sector generated an estimated turnover of €146M, which represents a 9% increase from the same period in the previous year.
In the first half of 2023, the sales value increased by 8% and the Average Basket Value increased by 1%. However, the the average number of items in the basket
decreased by 6%.
Beauty & Personal Care continues to drive sector growth, increasing its sales value by +10% compared to the same period in 2022.
As expected, the demand for medical face masks and self-tests has significantly decreased, compared to the same period of the previous year, resulting in lower sales growth.
Despite this, most categories are experiencing healthy growth.

The contents of the report include:

Executive Summary
Greek Online Pharmacy Turnover Estimation
Online Pharmacies Landscape & Clusters
eRetail Audit Panel Turnover
Mega Categories Overview
Top Categories in Beauty & Personal Care
Top Categories in Food Supplements & Vitamins
Top Categories in Kids & Babies
Top Categories in Health
Average Discount of Top Categories
Online Baskets Metrics
Top Categories in Basket Penetration
Online Baskets Attribution
Pharmacies per Clusters in eRetail Audit Panel
Overview of Pharmacy Clusters
Pharmacy Cluster Sales Breakdown by Mega Categories & Marketing Channel
Glossary
Monthly Evolution Tables

eRetail Audit is the world’s leading platform offering sell-out eCommerce Market Shares of FMCG & Consumer Healthcare products along with meaningful commercial, marketing & eCommerce insights.

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Greek ePharmacy S1 2023

Key Insights Overview:

The contents of the report include:

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