Spanish ePharma 2021

• The increase of annual turnover in 2021, highlights the growth potential of the sector and the continuing popularity of online shopping to consumers.
• Personal Care (PEC) product categories had the second highest increase in sales value, growing at a rate of +8% compared to the previous year. Moreover, 13 out of 16 most frequently found products in consumers’ online baskets belonged to these categories, indicating consumers’ interests shifting away from products closely related with the pandemic.
• This year, consumers bought, on average, more items while spending less. The number of items in an average online basket increased in 2021, reaching 6,5 items, one more from the previous year. On the contrary, the average basket sales value decreased by €2, adding up to €54. The average discount offered to consumers across all categories also decreased by almost 1 percentage point compared to the last year.

You can download the report by filling the form and see all the categories and their growth in detail.