Convert Group is once again innovating in the eCommerce ecosystem, by launching today a Key Account Data marketplace that allows direct collaboration between online pharmacies and Consumer Healthcare manufacturers based on a transparent data-exchange relationship under a revenue share business model.
Amongst the Greek online pharmacies, already participating in the eRetail Audit panel that have agreed to monetize their commercial and ecommerce data, manufacturers will find 9 out of the 15 biggest Greek online pharmacies: boxpharmacy.gr, healthcorner.gr, ofarmakopoiosmou.gr, pharm16.gr, pharmacy128.gr, pharmacy2go.gr, pharmacy295.gr, vita4you.gr & wecare.gr. These online pharmacies attract more than 2 million visits per month and they delivered orders valued more than €41,5 million (incl. VAT) in 2019.
Elena Chailazopoulou, Head of eMarket Intelligence & Partner of Convert Group commented:
“Starting today, manufacturers have direct access to credible key account data from a selection of online pharmacies, with actionable reports on units, pricing & discounts, product line and brand. Data is not limited to their own SKUs but also to those of their competition. Taking it a step further, our data-analysis team at Convert Group are capable to deep dive into the datasets and provide further meaningful insights in order to advise manufacturers on their eCommerce strategy and online activations.”
Convert Group guarantees the transparency and confidentiality of the process, assuring that the retailer’s data are used exclusively by the receiving Manufacturer.
Most of the biggest Greek online grocery players have given their consent to be included by March this year in Convert Group’s Key Account Data Marketplace, whereas an expansion in the Spanish Online Pharmacy sector is in the works under a strategic partnership with IQVIA.